Financial Projection Improving Marketing and Sales

Question: Discuss about theFinancial Projection for Improving Marketing and Sales. Answer: Introduction The internet offers exclusive opportunity to market any product. With the increase in the use of the internet, people are increasingly using it to discover new products and services. This can only translate to sales if there is a proper management of the web. The internet offers a space to advertise the products at a relatively cheaper cost compared to advertising in the mainstream media. Once a company sets up a website, it will use it to display their products for free. It is the platform to retain and recruit new customers. Social media is a great platform to market a product. This is because the websites are readily available to many. It covers a large geographical area and can, therefore, reach a large number of people. It also offers a platform where the users of the products can give their view on it. Product review whether negative or positive will give it a publicity it requires. The social media offers a one on one interaction with people allows the product marketing department to answer questions that the consumers have. The internet also provides an opportunity to trade on the products online. E-commerce is on the rise, and more people are using online shops to source their products. This calls for the utilization of the online platform as the appropriate store. According to Bttner and Gritz, (2008), online shops have continually improved the sales. An important aspect of a product life is the customer relation. The internet provides a unique opportunity to attend to customers issues concerning the products. A satisfied customer will always wish to acquire the same product (Hanna and Wagle, 2008). This will improve the sales eventually. Network Security Risks and Protection Online security focuses on the risk posed by the threat of worms, viruses, and Trojan horses. The general term for these threats is malware. Some of these small programs are programmed to hijack sessions of a browser or be able to use the computers resources without anyone noticing. In more severe instances, the programs can monitor the movements of the input devices and create data that can eventually display sensitive information like the product plans, passwords, and other product details. Some of these threats also slow down the computer generating losses from the resource. Of particular concern is the spyware. The software that can monitor the inputs made into a computer and ultimately relay the information to another remote computer. The target of spyware is the login details, passwords, personal information, personal documents as well as individuals files. They can be easily attached to emails, downloads on some websites or the instant messaging applications. The attachments can be downloaded by unsuspecting people, but this can cause great harm as explained by Collins and Smith (2006). Online security threats can cause grave danger to the life of a company. The purpose of protecting the system is to enable real-time detection of the threats. With the timely discovery, the threats can be neutralized albeit on time. Several security measures can be used. The role played by the employees in ensuring the safety of the product details is, and overall security of the online platforms is important (Shillair et al, 2015). The most important step would be to educate them on the safety concerns from the cyberspace. Another aspect of security is to carefully monitor the privileged accounts to ensure no infiltration of the information. Tsai et al (2016), discuss the theories to understand online safety and conclude that regular training sessions should be conducted to ensure that the employees are aware of the best security practices that should be performed online. Using antivirus software, passwords, physical security for the computers, encrypting information before sending is another method to ensure the safety of the information. Passwords should be changed regularly. References Bttner, O.B. and Gritz, A.S., 2008. Perceived trustworthiness of online shops.Journal of Consumer Behaviour,7(1), pp.35-50. Collins, C.J. and Smith, K.G., 2006. Knowledge exchange and combination: The role of human resource practices in the performance of high-technology firms.Academy of management journal,49(3), pp.544-560. Dellarocas, C., Zhang, X.M. and Awad, N.F., 2007. Exploring the value of online product reviews in forecasting sales: The case of motion pictures.Journal of Interactive marketing,21(4), pp.23-45. Hanna, N. and Wagle, J.S., 2008. Who is your satisfied customer?.Journal of Services Marketing,2(3), pp.5-13. Shillair, R., Cotten, S.R., Tsai, H.Y.S., Alhabash, S., LaRose, R. and Rifon, N.J., 2015. Online safety begins with you and me: Convincing Internet users to protect themselves.Computers in Human Behavior,48, pp.199-207. Tsai, H.Y.S., Jiang, M., Alhabash, S., LaRose, R., Rifon, N.J. and Cotten, S.R., 2016. Understanding online safety behaviors: A protection motivation theory perspective.Computers Security,59, pp.138-150.